With the scale-up of Sanjoya to the higher market segment, the demand for a Sanjoya collection with diamonds and gold increased. Another factor is that many jewellers are increasingly adopting the 'one stop shop' idea for their sourcing. Why buy from multiple parties if one supplier can provide us with it?
The fact that the origins of the Sanjoya family business are in Antwerp and also that within the family there has always been a lot of expertise of this complex diamond market made our decision easier. Above all, do not forget that there is a lot of chaff within the diamond industry and trade and, in this sense, many of our customers have had previous unpleasant experiences when purchasing diamonds. For diamond trading, transparency and trust are of significant importance. And the latter is something we as Sanjoya want to excel at.
Sanjoya opted for an offer of both Natural and Lab grown diamonds and for a manufacturer that has been known for years for the top quality of delivered diamonds. Craftsmen who have been working Natural diamonds for many years have been letting their expertise loose on Lab grown diamonds as well.
Sanjoya has a particularly large range of both Natural diamonds and Lab Grown diamonds on its portal www.Sanjoya.Diamonds. The supply of Natural diamonds is very large at 8,000 stones, with the supply changing daily. The supply of Lab grown is much smaller as this is also often made on demand. For Lab grown, a small stock is kept in Antwerp, so that delivery of frequently requested diamonds within a week is not a problem.
If we list all the ifs and buts, Lab grown diamonds of Sanjoya are a godsend for people who want more value for money and/or for people who want to buy the best and highest quality of Lab diamonds available in the market. As Sanjoya we’re focussing on larger stones. Natural diamonds, on the other hand, are and will certainly remain a good investment in the longer term. In summary, this also explains our slogan 'Natural or Affordable'.